Anyone with a small business knows that building it to a life-sustaining level takes time, commitment and money. It can take years before people feel compelled to actually learn about what we offer but exposure is vital to having a successful business. Exposure is the first step in reaching a larger audience and increasing business opportunities.
Marketing is vital to reach potential clients. We may have the best resources available for the least cost but unless people know who we are, and where to find us, business suffers. We may use social media, such as Facebook and Twitter, to get our name out into the world. But let’s face it, these avenues are now dinosaurs that have become so popular and filled with deceit that most posts never get seen.
Building a client base happens by spreading the word about who we are and what we do. And it’s now time to take matters into our own hands, to have more control over how our particular message gets heard. We do this through several avenues besides social media, such as websites, videos and word of mouth from satisfied clients.
Having your own website domain offers a sense of greater stability and reliability to your business. And coupling that website with your email address is essential. Domain names are very affordable and hosting your site on a secure server, where you have more control over what gets seen, is most definitely an advantage over business owners who offer services through free online websites, with common email addresses from free sources, such as Yahoo and Google. It takes under $500 to purchase your unique domain name, secure a web hosting company and employ someone to design a small website.
Marketing videos are another way to spread the word about our gifts and talents. Effective productions engage the viewer, offer something of value, and let people know who we are and what we have to offer. They are no more than four minutes in length and entice the viewer to seek more information. Effective productions uses images, text, voice and music to engage viewers. Images and music must be your own or you must have permission to use them to stay within the bounds of copyright laws.
Productions must be engaging and entertaining enough to compete with millions of other videos. If they are, people watch them even if they may not be interested in the actual text/voice content, and the goal of exposure is met. No matter how you choose to produce your marketing video, keep in mind, there’s a difference between “hits” (which can mean that sites such as Google now know the production is up and available – or people have seen the video) and “views” (where people actually watch the production).
The best avenue to widen your reach and get more business is word of mouth. Obviously, to utilize this method we must have clients and there’s no better way to get them than to increase your Internet exposure.
SAM I AM PROductions helps humanity to find the Divine Spark within through tools such as effective websites, video productions, specialized media and book publishing. We produce creative, high quality products and distribute these products online. Each video production shares messages effectively through editing techniques, digital effects, and original static and motion graphics. We use images and music from independent artists who allow their use. Visit SamIAMproductions.com to get a project quote today!